Eyeliner

FDA Disclaimer: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Eyeliner – Define, Enhance & Express Your Eyes

Whether you're perfecting a clean, everyday cat-eye, creating a bold dramatic wing, or adding a playful pop of color, the right eyeliner makes all the difference. Our curated Eyeliner collection brings together the best in waterproof, long-wearing, and quick-dry formulas — from ultra-fine liquid liners and gel pots to retractable pencils and vibrant multi-color sets. No matter your skill level or style, you'll find an eyeliner that stays put all day (and night) without smudging, fading, or flaking. Explore our range and discover your new go-to for defined, expressive eyes.

Shop Our Most-Loved Eyeliners

Why Choose Our Eyeliners?

  • Waterproof & Long-Wearing: Our formulas are built to resist sweat, humidity, and tears — keeping your look flawless from morning to midnight.
  • Precision Application: From ultra-fine tips to built-in brushes, every tool is designed to give you total control over your lines.
  • Versatile Formats: Liquid, gel, pencil, and colored sets — we have every liner style to match your technique and aesthetic.
  • Pigment-Rich Color: Bold, saturated color payoff in every single stroke, whether you prefer classic black or a shimmering shimmer shade.
  • Quick-Dry Technology: Smear-free results in seconds, so you can get out the door without waiting around.

Learn more: National Eye Institute on eye health

Frequently Asked Questions

Q: What is the difference between liquid eyeliner and gel eyeliner?

A: Liquid eyeliner, like our Waterproof Black Eyeliner Pen – Quick-Dry, All-Day Wear, typically comes in a pen or tube with a fine brush tip, making it ideal for sharp, precise lines and dramatic wings. Gel eyeliner, such as our HIP Gel Eyeliner with Built-In Brush, has a creamier consistency that glides on smoothly and is easier to blend for smoky or smudged looks, while still delivering long-lasting, waterproof wear.

Q: How do I make my eyeliner last all day without smudging?

A: To keep your eyeliner smudge-proof all day, start with a clean, oil-free eyelid — a light dusting of eyeshadow primer or translucent powder over your lids helps create a dry base. Choose a waterproof formula like our VIBELY Waterproof Liquid Eyeliner Pen or our Waterproof Ultra-Fine Black Eyeliner Pen, and allow each stroke to fully dry before blinking or opening your eyes wide.

Q: Are colored eyeliners suitable for everyday wear?

A: Absolutely! Colored eyeliners are incredibly versatile. For everyday wear, opt for softer tones or a single accent line on the lower lash line. Our 20-Piece Waterproof Quick-Dry Colored Eyeliner Set gives you the freedom to experiment with everything from subtle earth tones to vibrant hues, making it easy to customize your look for any occasion — from office to evening out.

Q: Can I use eyeliner to create a natural, everyday look?

A: Yes! For a natural look, use a soft pencil or fine-tip liquid liner to trace just along your upper lash line, keeping the line thin and close to the roots of your lashes. Our HIP Retractable Pencil Eyeliner is perfect for this — its smooth, smudge-resistant formula lets you create a subtle definition without looking overdone. You can also use the Gella Star Eye Bright Silkworm Pen along the inner corner or lower waterline to brighten and open up your eyes naturally.
Skip to results list
123 items

Filter