Purple Toning Shampoo – Color Fix for Blonde & Grey Hair

Keep your blonde, silver, ash, or grey hair looking fresh and vibrant with this Purple Toning Shampoo. Its vivid violet pigment neutralises unwanted brassy and yellow tones, locking in cool, icy colour so you can extend the time between salon visits — all in a convenient 30ml size.

This product is a cosmetic formulation intended for external use only. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Why You'll Love It

• Neutralises Brassiness: The purple pigment counteracts yellow and warm tones in colour-treated, bleached, blonde, ash, silver, and grey hair.
• Color Lock Technology: Helps seal in your existing tone, keeping colour looking vibrant and true for longer.
• Repairs & Strengthens: Works to repair damaged hair fibres, improve elasticity, and prevent further breakage.
• Moisturising Formula: Leaves hair feeling soft, smooth, and deeply hydrated after every wash.
• Unisex & All Hair Types: Suitable for all hair types — ideal for anyone with colour-treated or chemically processed hair.
• Compact & Travel-Friendly: 30ml net content — perfect for on-the-go touch-ups or trying before committing to a full size.

Specifications

• Product Name: Purple Toning Shampoo
• Net Content: 30ml
• Suitable For: All hair types; colour-treated, bleached, blonde, grey, ash & silver hair
• Gender: Unisex
• Period After Opening: 9 months
• Storage: Keep in a cool, ventilated place away from direct sunlight
• High-Concern Chemicals: None
• Made in: Mainland China

How to Use

1. Wet hair thoroughly with warm water.
2. Apply a generous amount of purple shampoo and work into a lather from roots to ends.
3. Leave on for 2–5 minutes to allow the toning pigments to work.
4. Rinse thoroughly and follow with your favourite conditioner.
5. Use regularly to maintain cool, brass-free colour.

What's in the Box

• Purple Toning Shampoo × 1 (30ml)

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Learn more: FDA guidance on hair dyes

Frequently Asked Questions

Q: How does purple toning shampoo remove brassy yellow tones from blonde or grey hair?

A: Purple and yellow are opposite each other on the colour wheel, which means purple pigments naturally cancel out unwanted yellow and brassy tones. When you use this purple toning shampoo, the violet pigment deposits onto the hair shaft and neutralises warmth, leaving blonde, silver, ash, and grey hair looking cooler and more vibrant.

Q: How often should I use this color-fixing purple shampoo?

A: For best results, use the purple toning shampoo 1–3 times per week in place of your regular shampoo, depending on how much brassiness you want to neutralise. Daily use may result in a more pronounced toning effect; adjust frequency to your desired colour result.

Q: Is this purple shampoo suitable for natural grey hair as well as bleached or dyed hair?

A: Yes! This shampoo is formulated for all types of colour-treated hair including bleached, blonde, ash, silver, and naturally grey hair. It helps lock in cool tones and keeps colour-treated or naturally light hair looking fresh and bright.

Q: Can this shampoo be used on damaged or chemically processed hair?

A: Absolutely. This shampoo features a dual-action formula designed not only for colour toning but also to help repair damaged hair fibres, improve elasticity, and keep hair moisturised — making it an excellent choice for chemically processed or bleached hair.

Production & Packaging Notice

To maintain high stock availability and fast shipping times, our items are sourced from multiple verified manufacturing facilities. While the core quality, materials, and product specifications remain identical, you may notice slight variations in the packaging design, manufacturing origin, or the wording of the printed instructions.